Hi! I’m Noelle.

 Nutritional Therapy Practitioner (NTP)  🥑 and an NSCA-Certified Personal Trainer 🏋️‍♀️ Fitness blogger , co-author of 🥥 Coconuts and Kettlebells, creator of 💪 Strong From Home, and host of Well-Fed Women podcast! 👩

In my experience, PHLUR fragrances perform incredibly well, and last longer than anything I’ve ever tried. I’m thrilled there is a safer fragrance option for people who value the aroma and presence the right fragrance can bring, without potentially harmful ingredients.

Hypoallergenic, cruelty-free, vegan, sustainably sourced and packaged with recycled materials.

Good. Clean. Fun.

For $18, we’ll send you three 2mL bottles—a month’s worth of fragrance. (Shipping, as always, is free.) Bonus: You have 30 days to put that $18 toward the price of a full 50mL bottle.


Hanami, Olmsted & Vaux, and Ameline are the perfect trio of everyday light and fresh fragrances that almost anyone can use to find their new signature scent.


Or go big.

Maybe you already know what you like. Take a look around, find the words and images that speak to you, then treat yourself to six months’ worth of the good stuff.

Parabens, phthalates, BHT, endocrine disruptors, sulfates, artificial colors, phenoxyethanol and nitro musks. 



Good scents, perfected by world-class perfumers who care. Crafted with clean, high-quality ingredients that won’t harm your skin or the planet. (We publish our ingredients list online, a rarity in our industry.) All in the name of fun. Isn’t that what it’s all about?

Shop with Noelle

Our wash is Engineered for even the most sensitive of skin, powered by plants and our clean scents. Our lotion hydrates, softens, brightens and tones your skin with a zero-residue formula that’s just right.


Last year we launched a new brand called Explore Naturals and they don’t just smell good—they are seriously the most effective natural deodorant anyone on our team has ever used.


"I fell in love with the scent: crackling leather and ambiguously warm. I hate reeking of perfume, and Hepcat pairs subtlety (only people close enough to you will smell it) with long wearing power beautifully (I swear it lasts all day regardless the weather)." 

JULIA I. (Verified Buyer)

LAURA W. (Verified Buyer)

"The fragrances rock. Even the attention to detail with the packing made it feel so special, I actually felt like a kid getting a present in the mail. Seriously though, I struggle to find scents that don’t smell like cliche perfume. They all end up smelling the same on me and they all give me a miserable headache. Not these." 

"Sandara is the scent I have been searching for. There has never been a scent that really feels like "me" but that all changed when this beautiful bottle came into my life. It helps me start off the day feeling grounded and ready to take on the world. Absolutely magical."

JESSIE E. (Verified Buyer)

Good for you, good for the planet.

Your health is of the utmost importance to us. So we deliberately exclude all potentially harmful ingredients (like unnecessary additives) and minimize skin irritants. And because, like you, we care about our planet, we coordinate with the IUCN (the world’s leading authority on endangered species) to ensure all our ingredients are responsibly sourced. 

Need help?

Maybe you can’t decide, or don’t see what you’re looking for. That’s okay—we’re here to help. Our team of Scent Concierges is always happy to make a recommendation just for you.